A Facebook Retargeting Agency Can Help Ecommerce Businesses Reach New Customers

Facebook retargeting agency can be a game-changer for ecommerce businesses, helping to keep brands top of mind with users as they shop online. However, without a robust Facebook strategy and proper data tracking, it’s easy for campaigns to miss their mark and leave money on the table.

Facebook retargeting is a powerful tool that should be used as part of every business’ digital marketing strategy. It can help to warm up new website visitors, remind past customers of products they have viewed and encourage them to complete their purchase or take the next step in their journey with your brand.

Optimizing Conversions with a Facebook Retargeting Agency

Setting up retargeting ads requires a few different components, including a correctly installed Facebook pixel on your site and creating a Custom Audience of those who have visited it (pixel retargeting). If you’re using a platform like Shopify or BigCommerce to manage your online store, you can upload your product catalog directly to Facebook to create dynamic ads, which will show people the products they’ve viewed on your site.

Achieving success with retargeting ads requires careful pacing, ad frequency and creative. If an ad is too persistent, it can annoy potential customers, so make sure you’re not being too aggressive with your retargeting campaigns.

The best time to run retargeting campaigns depends on the type of product you sell and your customers’ typical buying behavior. For example, retailers that sell impulse purchases will likely find it sufficient to retarget audiences from the last 30 days. Luxury brands or enterprises selling large-ticket items, such as mattresses or engagement rings, may need to extend their retargeting window to 180 or even 365 days.